Gravel Clothing was conceived in an old T-shirt Factory, on the back blocks of Mount Maunganui’s industrial area. A small team of reputable characters wanted to seek out and create shirts inspired by old advertising, cool hot-rods and customs, creating labels that were different, unusual and well… friend-like.

What transpired are legit portraits of an era gone by reflecting our love of cool cars, music, and earlier generations, Gravel was born